Alberta Horse Trials Association

Welcome to Eventing

Alberta Horse Trials Association is a not for profit dedicated to the Olympic Sport of Three Day Eventing. This year the Association expects that over 250 registrants and close to 1200 people will attend one of the ten events being hosted across the Province this summer. Beyond those events AHTA would like to show you how our marketing plan will reach thousands of more people across nine Alberta communities and highways.

We would love to have you be part of this exciting growth, and we believe we will provide to your organization excellent returns for your support.

The individuals who have made the decision to enter this sport have paid tens of thousands of dollars for their horse, truck and trailer (or renting space in others), coaching, uniforms, feed, hotels, and restaurants (etc.). In fact an average weekend in your community will cost anywhere from $125 (just stopping for gas) to $700 for these individuals.

Most eventers travel with a family or spouse and are used to driving up to two days to get to an event which will last from Friday morning to Sunday afternoon. If they are not in town on Friday or Saturday night, they have bought groceries and are gathering with friends at the event site.

The core of our new profile on our sponsors comes from our new magazine - The Alberta Eventer. Over 6,000 copies will be distributed across the province, with the logos of our five largest sponsors featured prominently in both articles and on the front cover.

The magazine will be provided to all of the AHTA membership, as well as handed out free at Equestrian Stores around the province, and to over 1500 spectators throughout the eventing season. An opportunity to use the magazine for coupons, sales, or any exposure you would like for us to support on your behalf is available.

The magazine will be at least 42 pages in length, supporting the 10 events in the province as well as articles on the sport, Alberta’s Olympic hopefuls in the event for Beijing 2008, and what it takes to join the sport, and finally, a profile of the sponsors and the AHTA Foundation. There is a lot of opportunity for you the Sponsors to be profiled in the best way that suits your organization. Please discuss with us your needs as we consider this partnership together.

Our Community and Highways Program
Events this year are being held on Highway 2 in Red Deer, Highway 11 at Rocky Mountain House, Highway 22 at Cochrane, and other smaller secondary highways in the Province. We will have signage for each event in our calendar this year and are expecting to provide “stand alone” signage for our sponsors as part of our visibility plan. As well, we have had great success with local media outlets in the past (i.e. Rocky Mountain House 2005) and are planning a major push in the communities this year. We expect this push to provide AHTA exposure in all the major media centres in the Province.


As an example with your company’s support of our program in Red Deer, your organization would get:

300 eventers 500 supporters 30,000 viewings of the Corporate Logo (Alberta Transport ATR Stats - 2004 for Highway 2 at Red Deer) 800 per media Web Viewers Additional exposure through Media Campaign Exposure in the Alberta Eventer

While Red Deer is the largest event you will receive similar exposure 10 more times through the year at events such as:

Cochrane
Rocky Mountain House
Millarville
Morinville
Grande Prairie
Beaumont
Calgary (Exhibitions)
Edmonton (Exhibitions)

Conclusion

By becoming a sponsor with us you will have access to over 60,000 eyeballs and over 7000 active consumers.


Getting Involved

AHTA is looking for five key corporations to become our cornerstone supporters and the five key corporations that our organization can support. We believe you could be one of them.

Platinum Supporter

$7500

Highway Sign to be shown at all the events
Sponsorship of nine classes of Riders throughout the year
Full Page Ad in the AHTA “Alberta Eventer” Annual (6000 copies)
VIP Exposure at the Events
Annual Banquet Awards Dinner Exposure
Access to over 50,000 Albertans
Personalization of a Program that applies to your organization

$5000

Shared Highway Sign (x2)
Sponsorship of 9 class of Riders throughout the year
1/2 Page Ad in the “Alberta Eventer”
VIP Exposure at Local Events
Annual Banquet Awards Dinner
Access to Over 50,000 Albertans

$3500

Shared Highway Sign (x3)
Sponsorship of Rider Prizes
1/2 Page Ad
Annual Awards Dinner
Access to 50,000 Albertans

$1750

Rider Prizes
1/2 Page Ad
Annual Awards Dinner
Access to Over 1500 Eventers and Event Supporters

The AHTA Foundation

Can your family or company support AHTA as a member of our growing Foundation? Your support means that AHTA can support rider development, course creation and development, and the general goodwill and support of the horses and their riders. Each member of the AHTA Foundation will be honored with recognition in our soon to be famous Alberta Eventer magazine.

$1000

Half Page in the Eventer and a Banquet Sponsor ship

$500

1/4 Page in the Alberta Eventer

$250 or less

Recognition with other Foundation supporters in the Alberta Eventer

Randy Thompson
#1301, 8000 Wentworth Dr. SW,
Calgary, AB,
T3H 5K9
Phone: (780) 555-0125
Cell: (780) 707-9293
thompson@k4calgary.com



	Alberta Horse Trials Association Welcome to Eventing Alberta Horse Trials Association is a not for profit dedicated to the Olympic Sport of Three Day Eventing. This year the Association expects that over 250 registrants and close to 1200 people will attend one of the ten events being hosted across the Province this summer. Beyond those events AHTA would like to show you how our marketing plan will reach thousands of more people across nine Alberta communities and highways. We would love to have you be part of this exciting growth, and we believe we will provide to your organization excellent returns for your support. The AHTA Demographics The individuals who have made the decision to enter this sport have paid tens of thousands of dollars for their horse, truck and trailer (or renting space in others), coaching, uniforms, feed, hotels, and restaurants (etc.). In fact an average weekend in your community will cost anywhere from $125 (just stopping for gas) to $700 for these individuals. Most eventers travel with a family or spouse and are used to driving up to two days to get to an event which will last from Friday morning to Sunday afternoon. If they are not in town on Friday or Saturday night, they have bought groceries and are gathering with friends at the event site. The Alberta Eventer The core of our new profile on our sponsors comes from our new magazine - *The Alberta Eventer. Over 6,000 copies will be distributed across the province, with the logos of our five largest sponsors featured prominently in both articles and on the front cover. The magazine will be provided to all of the AHTA membership, as well as handed out free at Equestrian Stores around the province, and to over 1500 spectators throughout the eventing season. An opportunity to use the magazine for coupons, sales, or any exposure you would like for us to support on your behalf is available. The magazine will be at least 42 pages in length, supporting the 10 events in the province as well as articles on the sport, Alberta’s Olympic hopefuls in the event for Beijing 2008, and what it takes to join the sport, and finally, a profile of the sponsors and the AHTA Foundation. There is a lot of opportunity for you the Sponsors to be profiled in the best way that suits your organization. Please discuss with us your needs as we consider this partnership together. Our Community and Highways Program* Events this year are being held on Highway 2 in Red Deer, Highway 11 at Rocky Mountain House, Highway 22 at Cochrane, and other smaller secondary highways in the Province. We will have signage for each event in our calendar this year and are expecting to provide “stand alone” signage for our sponsors as part of our visibility plan. As well, we have had great success with local media outlets in the past (i.e. Rocky Mountain House 2005) and are planning a major push in the communities this year. We expect this push to provide AHTA exposure in all the major media centres in the Province. As an example with your company’s support of our program in Red Deer, your organization would get: 300 eventers 500 supporters 30,000 viewings of the Corporate Logo (Alberta Transport ATR Stats - 2004 for Highway 2 at Red Deer) 800 per media Web Viewers Additional exposure through Media Campaign Exposure in the Alberta Eventer While Red Deer is the largest event you will receive similar exposure 10 more times through the year at events such as: Cochrane Rocky Mountain House Millarville Morinville Grande Prairie Beaumont Calgary (Exhibitions) Edmonton (Exhibitions) Conclusion By becoming a sponsor with us you will have access to over 60,000 eyeballs and over 7000 active consumers. Getting Involved AHTA is looking for five key corporations to become our cornerstone supporters and the five key corporations that our organization can support. We believe you could be one of them. Sponsorship Platinum Supporter $7500 Highway Sign to be shown at all the events Sponsorship of nine classes of Riders throughout the year Full Page Ad in the AHTA “Alberta Eventer” Annual (6000 copies) VIP Exposure at the Events Annual Banquet Awards Dinner Exposure Access to over 50,000 Albertans Personalization of a Program that applies to your organization $5000 Shared Highway Sign (x2) Sponsorship of 9 class of Riders throughout the year 1/2 Page Ad in the “Alberta Eventer” VIP Exposure at Local Events Annual Banquet Awards Dinner Access to Over 50,000 Albertans $3500 Shared Highway Sign (x3) Sponsorship of Rider Prizes 1/2 Page Ad Annual Awards Dinner Access to 50,000 Albertans $1750 Rider Prizes 1/2 Page Ad Annual Awards Dinner Access to Over 1500 Eventers and Event Supporters The AHTA Foundation Can your family or company support AHTA as a member of our growing Foundation? Your support means that AHTA can support rider development, course creation and development, and the general goodwill and support of the horses and their riders. Each member of the AHTA Foundation will be honored with recognition in our soon to be famous *Alberta Eventer* magazine. $1000 Half Page in the Eventer and a Banquet Sponsor ship $500 1/4 Page in the Alberta Eventer $250 or less Recognition with other Foundation supporters in the Alberta Eventer Randy Thompson #1301, 8000 Wentworth Dr. SW, Calgary, AB, T3H 5K9 Phone: (780) 555-0125 Cell: (780) 707-9293 thompson@k4calgary.com

Alberta Horse Trials Association

Sponsorship Package Summer 2006

Sponsorship Package

Summer 2006