Alberta Horse Trials Association

Welcome to Eventing

Alberta Horse Trials Association is a not for profit dedicated to the Olympic Sport of Three Day Eventing. This year the Association expects that over 250 registrants and close to 1200 people will attend one of the ten events being hosted across the Province this summer. Beyond those events AHTA would like to show you how our marketing plan will reach thousands of more people across nine Alberta communities and highways.

We would love to have you be part of this exciting growth, and we believe we will provide to your organization excellent returns for your support.

The AHTA Demographics

The individuals who have made the decision to enter this sport have paid tens of thousands of dollars for their horse, truck and trailer (or renting space in others), coaching, uniforms, feed, hotels, and restaurants (etc.). In fact an average weekend in your community will cost anywhere from $125 (just stopping for gas) to $700 for these individuals.

Most eventers travel with a family or spouse and are used to driving up to two days to get to an event which will last from Friday morning to Sunday afternoon. If they are not in town on Friday or Saturday night, they have bought groceries and are gathering with friends at the event site.

Our Community and Highways Program
Events this year are being held on Highway 2 in Red Deer, Highway 11 at Rocky Mountain House, Highway 22 at Cochrane, and other smaller secondary highways in the Province. We will have signage for each event in our calendar this year and are expecting to provide “stand alone” signage for our sponsors as part of our visibility plan. As well, we have had great success with local media outlets in the past (i.e. Rocky Mountain House 2005) and are planning a major push in the communities this year. We expect this push to provide AHTA exposure in all the major media centres in the Province.


As an example with your company’s support of our program in Red Deer, your organization would get:

300 eventers 500 supporters 30,000 viewings of the Corporate Logo (Alberta Transport ATR Stats - 2004 for Highway 2 at Red Deer) 800 per media Web Viewers Additional exposure through Media Campaign Exposure in the Alberta Eventer

While Red Deer is the largest event you will receive similar exposure 10 more times through the year at events such as:

Cochrane
Rocky Mountain House
Grande Prairie
Beaumont
Calgary (Exhibitions)
Edmonton (Exhibitions)

Conclusion

By becoming a sponsor with us you will have access to over 60,000 eyeballs and over 7000 active consumers.


Getting Involved

AHTA is looking for five key corporations to become our cornerstone supporters and the five key corporations that our organization can support. We believe you could be one of them.

Sponsorship

Platinum Supporter

$7500

Highway Sign to be shown at all the events
Sponsorship of nine classes of Riders throughout the year
VIP Exposure at the Events
Annual Banquet Awards Dinner Exposure
Access to over 50,000 Albertans
Personalization of a Program that applies to your organization

$5000

Shared Highway Sign (x2)
Sponsorship of 9 class of Riders throughout the year
VIP Exposure at Local Events
Annual Banquet Awards Dinner
Access to Over 50,000 Albertans

$3500

Shared Highway Sign (x3)
Sponsorship of Rider Prizes
Annual Awards Dinner
Access to 50,000 Albertans

$1750

Rider Prizes
Annual Awards Dinner
Access to Over 1500 Eventers and Event Supporters

The AHTA Foundation

Can your family or company support AHTA as a member of our growing Foundation? Your support means that AHTA can support rider development, course creation and development, and the general goodwill and support of the horses and their riders.



	Alberta Horse Trials Association Welcome to Eventing Alberta Horse Trials Association is a not for profit dedicated to the Olympic Sport of Three Day Eventing. This year the Association expects that over 250 registrants and close to 1200 people will attend one of the ten events being hosted across the Province this summer. Beyond those events AHTA would like to show you how our marketing plan will reach thousands of more people across nine Alberta communities and highways. We would love to have you be part of this exciting growth, and we believe we will provide to your organization excellent returns for your support. The AHTA Demographics The individuals who have made the decision to enter this sport have paid tens of thousands of dollars for their horse, truck and trailer (or renting space in others), coaching, uniforms, feed, hotels, and restaurants (etc.). In fact an average weekend in your community will cost anywhere from $125 (just stopping for gas) to $700 for these individuals. Most eventers travel with a family or spouse and are used to driving up to two days to get to an event which will last from Friday morning to Sunday afternoon. If they are not in town on Friday or Saturday night, they have bought groceries and are gathering with friends at the event site. Our Community and Highways Program Events this year are being held on Highway 2 in Red Deer, Highway 11 at Rocky Mountain House, Highway 22 at Cochrane, and other smaller secondary highways in the Province. We will have signage for each event in our calendar this year and are expecting to provide “stand alone” signage for our sponsors as part of our visibility plan. As well, we have had great success with local media outlets in the past (i.e. Rocky Mountain House 2005) and are planning a major push in the communities this year. We expect this push to provide AHTA exposure in all the major media centres in the Province. As an example with your company’s support of our program in Red Deer, your organization would get: 300 eventers 500 supporters 30,000 viewings of the Corporate Logo (Alberta Transport ATR Stats - 2004 for Highway 2 at Red Deer) 800 per media Web Viewers Additional exposure through Media Campaign Exposure in the Alberta Eventer While Red Deer is the largest event you will receive similar exposure 10 more times through the year at events such as: Cochrane Rocky Mountain House Grande Prairie Beaumont Calgary (Exhibitions) Edmonton (Exhibitions) Conclusion By becoming a sponsor with us you will have access to over 60,000 eyeballs and over 7000 active consumers. Getting Involved AHTA is looking for five key corporations to become our cornerstone supporters and the five key corporations that our organization can support. We believe you could be one of them. Sponsorship Platinum Supporter $7500 Highway Sign to be shown at all the events Sponsorship of nine classes of Riders throughout the year VIP Exposure at the Events Annual Banquet Awards Dinner Exposure Access to over 50,000 Albertans Personalization of a Program that applies to your organization $5000 Shared Highway Sign (x2) Sponsorship of 9 class of Riders throughout the year VIP Exposure at Local Events Annual Banquet Awards Dinner Access to Over 50,000 Albertans $3500 Shared Highway Sign (x3) Sponsorship of Rider Prizes Annual Awards Dinner Access to 50,000 Albertans $1750 Rider Prizes Annual Awards Dinner Access to Over 1500 Eventers and Event Supporters The AHTA Foundation Can your family or company support AHTA as a member of our growing Foundation? Your support means that AHTA can support rider development, course creation and development, and the general goodwill and support of the horses and their riders.

Alberta Horse Trials Association

Sponsorship Package